Whilst watching a daytime chat show, I found a particular topic of their conversation interesting. They were discussing an issue in the papers that said that Selfridges in Manchester has told their works they have to speak more ‘formal’ and reduce their Northern twang, by doing so they’ve banned words such as ‘hiya’ and ‘cheers’ to be replaced by words such as ‘hello’ and ‘goodbye’.
There were two separate sides to the argument on the show. One side was in favour of Selfridges as they argued that when they are ‘up North’ they think the Northern accent is difficult to understand, therefore adapting a more formal style of English would be more understandable; especially with foreign visitors. Also, they said that as Selfridges is an up market shop, they should be allowed to pursue a formal representation to collide with their image. Similarly they said that informalities are increasing due to the influence of technology and America, and there is a time and place for informality but not in the workplace.
The other side of the argument said that the dialect used by employers doesn’t represent the strengths of their service, therefore the way they speak shouldn’t matter. Also they thought that a more standard formal accent is intimidating, (as if they would feel they are unworthy to enter the shop wearing dirty trainers.) Also they said that if the shop is based in Manchester than having employees speaking with a Manchester accent shows identity of the shop, and taking this away takes away the friendliness and familiarity of the shop.
In my opinion i agree with both views. I think that going into a shop in a different region I’d expect the staff to speak with an accent, as it does show identity and emphasises the difference from home. However accents are sometimes misunderstood or misinterpreted and reducing the regional ‘twang’ does make people easier to understand, especially in a more upper class shop. :):)